A NEW BRAND FOR ATHLETICS IN WA
Published Wed 08 Jul 2020
We are pleased to share our new brand with you as Little Athletics WA and Athletics WA unify as Athletics West.
The new Athletics West logo represents the joining of the two organisations, with elements of the athletics arena and the movement patterns seen in athletics disciplines (forward-moving, up and over, the launch and landing in throws, the splash of sand in horizontal jumps), whilst also symbolic of our new initials - AW. The colour palette honours the heritage of the Little Athletics WA and Athletics WA brands, by combining select colours from both in a fresh and vibrant way.
Today we commenced our transition to the Athletics West brand, with a new logo, website, emails and social media accounts. Some changes to our online presence will be immediate, and others more gradual - we seek your patience during this transition period and ask that you please do not hesitate to contact the Athletics West office if you have any queries.
We would like to recognise the contributions of our Members, State Government, stakeholders and partners and the support of the athletics community in this exciting time for the sport.
Regards,
Vince Del Prete
Chief Executive Officer
Athletics West