VALOUR’S BESPOKE APPROACH TO ELEVATE ATHLETICS WEST APPAREL

Valour Sport and Athletics West are proud to announce the launch of a new multi-year partnership set to innovate and empower the sport of athletics across Western Australia. 

Signalling a new era of excellence both on and off the track, the partnership will see Valour join Athletics West as the Official Apparel and Merchandise Partner for the sport in Western Australia.

Working together to develop bespoke garments and custom merchandise, the partnership will focus on building out a complete suite of high-performance kits that will enable WA athletes to go for gold at National and International competitions. 

Athletics West CEO, Vince Del Prete, said the partnership represents an “exciting and significant opportunity for the state and will, for the first time ever, see every WA state team compete in the same team kit.”

“Valour’s growing position in the sport of athletics is unrivalled and we are proud to add to that story. With a focus on making sure every athlete has the best teamwear possible; we are confident that our community will be better equipped to take on the country’s best,” Del Prete said. 

“The range developed by Valour will undoubtedly elevate our team’s experience in competition and in training. Through their bespoke approach to design and performance, Valour will provide a larger range of sizes and options for every athlete, including the return of the custom WA yellow hoodie.”

Athletics West joins Commonwealth Games Australia, Athletics NSW and NSW Institute of Sport as part of the Valour Sport team. 

"At Valour, our partnership with Athletics West is about more than just high-performance apparel—it's about creating a united and vibrant community that inspires the next generation of athlete,” said Ryan Tesoriero, Director of Valour Sport. 

“We're committed to ensuring that every athlete, from grassroots to elite, competes in gear that embodies both excellence and pride. Together, with Athletics West leading the way, we’re setting a new standard for Australian sport, combining our strengths in design, technology, and customer service to create something truly special for every athlete." 

Athletics West members, state teams, fans and supporters will be able to purchase official apparel and accessories online, including the introduction of a youth range for state teams to ensure every WA athlete is ready to go for gold. 

For more information and updates, follow Valour Sport on social media @valoursport.

About Valour Sport:

Valour Sport is a leading provider of high-performance sportswear, dedicated to empowering athletes with innovative apparel designed for ultimate comfort and performance. With a commitment to quality and craftsmanship, Valour Sport continues to push the boundaries of athletic wear, inspiring athletes to reach new heights of excellence.

By David Smith, Athletics West

Posted 23 October 2024